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Research papers

Research getting a C-Suite seat

This paper reviews the Life Rhythm Knowledge Center case and demonstrates the approach used to build a knowledge center for Vodafone. The way research is to become more impactful is by building knowledge, not through single research projects or...

Catalogue: Congress 2011: Impact
Authors: Philip De Wulf, Nord van de Mosselaer
Company: Vodafone Group
September 18, 2011
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Citation

De Wulf and van de Mosselaer (2011a, September 18). Research getting a C-Suite seat. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-getting-a-c-suite-seat